Does your betting style match the tipping service profile because if it doesn’t you are going to waste your money…

Why? Because sooner or later the style of the service you’ve paid to join, and your own personal and emotional betting style will clash irreconcilably and you will inevitably part ways… and you’ll be the poorer for it!

A prime example comes from my own personal experience. I joined a service many years ago that promoted itself on the ability to find long odds winners… and it did. 31 bets over a period of 2 months found a 20/1 and 33/1 winner, giving a level stakes profit (LSP) of 22 points. The service cost me £15 a month and I was betting to £10 stakes, so after costs, I made a profit of £190 which was a decent amount of money back in the day.

But after a profitable 2 months, I left… why was that?

The first win came after just 5 tips… BOOM!, I thought they were the bee’s knees and I lorded it over my punting mates (‘I’m going to be rich, rich I tell ya!), but then I endured a run of 23 losers (cue silence in the pub) before the 33/1 shot came in. 

I knew that although the service did what it said on the can and found long priced winners, I personally just couldn’t handle long losing streaks… it was depressing! And if the progression had of been different and the 21 losers had come at the start of I would have blown my betting bank.

Some of the most important factors that you must consider when choosing a tipping service are related to your personal style of betting. These would include:

The frequency of tips - do you want to receive 5 tips every day or would you prefer to have 5 bets a week? If you generally only bet on TV weekend racing or the big Festivals then your wasting your money if you sign up to a daily service.

What is the profile of the horses being tipped? - the bigger the price you bet has a direct relation to the losing runs you will experience. In theory, backing horses in a  price range of 3/1 - 8/1 means you can reasonably expect a higher strike rate and shorter losing runs than if your backing horses in the price range 10/1 - 20/1.

Do you want analysis and staking advice... or just tips - a lot of services out there will give you the time of the race, the name of the horse and nothing else. Cleeve believes win or lose, it is important for members to understand WHY we have picked a horse. A good service will also give staking advice to indicate the amount of confidence they have in a selection.

Do you have the discipline to follow all tips? - all tipping services experience losing runs… it’s the name of the game. Joining any service is a two-way thing, their obligation is to make you a profit over a reasonable period of time, you’re part is to strictly follow their advice… all the advice. And you have to give a fair chance to prove they can do what they say they can.

Staking and Subscription costs - some ‘premium’ services charge £200 a month. Cleeve historically achieves an average of 10+ points profit a month over a calendar year… so you will you need to be hitting that and betting £20 a point to cover your subscription costs. Betting at £50 a point gives you a profit of £300 a month but Cleeve stakes an average of 20-30 points which would cost you £1,000-£1,500  a month… can you handle that?

(N.B. Cleeve does not charge £200 a month!)

So the No1 lesson is to first look at your personal style of betting and the type of bets you normally make, then overlay that on the profile and cost of the tipping service you are assessing and make sure it is a good match, this way you will ensure that you can follow their advices and not end up pulling the plug on them prematurely which is a waste of your time and money.

In the next chapter: You’ve now found the right tipping service, what can you reasonably expect from them for your money?

This series is now complete and in the first article, I Gotta horse we've looked at the history of horseracing tipping services, the other related articles cover the types of services that are out there and why I would use a tipping service. Then we looked at why hitching up to the wrong tipping service will cost you money and why you shouldn't let the tail wag the dog showing the obligations on both sides once you have joined one. The series finishes off giving you a "warts and all" look at a year in the life of Cleeve Racing